AI.com
$70 million
The largest publicly reported domain sale on record (2025). Source ↗
Category power
When a name is the industry, it becomes an asset
Some domains don’t describe a company. They describe an entire market. History shows that serious buyers treat these names as strategic assets, not website addresses.
Publicly reported sales
What category-defining .com names have sold for
A few well-known examples of generic, category names that changed hands for remarkable sums.
Voice.com
$30 million
Sold by MicroStrategy to the technology company Block.one in 2019. Source ↗
HealthInsurance.com
$8.1 million
A plain category phrase, sold in 2019 for $8,133,000. Source ↗
Figures are as publicly reported by the linked sources. They show how buyers value category names; they are not an estimate or promise of any price for SalonandSpa.com. See every sale with its source →
Names that became companies
Big brands chose plain, generic names on purpose
Some of the best-known names online simply say what they do: Hotels.com, Cars.com, Booking.com. Customers never have to wonder what these businesses offer.
The name can matter at the very top, too. In 2018, The Priceline Group renamed itself Booking Holdings, putting the plain, descriptive Booking.com name at the front of the whole company.
SalonandSpa.com works the same way for one of the most familiar phrases in personal care.
What makes a name category-defining
SalonandSpa.com checks every box
It names the market, not one shop
“Salon and spa” is how people describe the whole kind of business, from a neighborhood studio to a luxury resort spa.
It matches how people search
Customers type the words they actually say. This name mirrors natural, everyday language rather than a clever spelling.
It is on .com
The ending most people type by habit. No confusion with a version on another ending that customers might never find.
It never goes out of style
Trendy names age. People will still be booking a salon and spa decades from now, and this name will still say exactly that.
Category names rarely come up for sale.
This one is available today.