Beverage
A juice & smoothie brand
Cold-pressed bottles, a direct-to-door shop and a name stores remember.
The story of the name
A whole category, in a single word.
Soursop is the tropical fruit people know by many names: graviola, guanábana, custard apple's spiky cousin. Only one address is simply the fruit itself.
When someone wants soursop juice, soursop tea or a soursop recipe, the word they type is the word on this domain. Owning it means your brand starts where the customer already is.
Exact-match demand
The name matches what people actually search for, word for word.
Brand power
Owning the category word makes you feel like the category leader.
Memorable
Short, vivid and easy to say aloud, on a label or in a podcast ad.
.com trust
The ending customers type by default and trust at checkout.
